For businesses that run on leads
You don't have a lead problem. You have a leak problem.
I built the automations and processes that helped a team run a ~$22M ad portfolio. Now I find where your leads slip away, from Google and AI search to slow replies and missed follow-up, and build the fix. 20 years in search. $6M+ a year in ad spend managed.
Free. 20 minutes. I show you your biggest leak before we talk about working together. See the four leaks ↓
01 / The Problem
Here's where your leads go.
You pay to bring customers in. Then they slip away at four points most businesses never check.
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Leak 1 01
Not found
Someone nearby searches Google or asks ChatGPT for what you do. Your competitor shows up. You don't.
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Leak 2 02
Not chosen
They find you, but thin reviews, a slow website or a weak ad send them to the next name on the list.
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Leak 3 03
Not answered fast
They call or fill out a form, then wait. By the time someone gets back to them, they've hired whoever answered first.
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Leak 4 04
Not followed up
Quotes go cold, nobody follows up, and no one can say which dollar brought in which customer.
02 / What It Costs
A lead that waits is a lead you paid for and handed to a competitor.
Sources: Harvard Business Review (2011) · MIT / InsideSales Lead Response Management Study · SOCi Local Visibility Index (2026)
03 / How I Fix It
Audit. Fix. Run.
Agencies stop once the lead comes in. Automation shops don't know where leads come from. I work on the whole path, in three steps.
Audit
I follow a lead from first search to final follow-up and put a dollar figure on every leak.
Fix
I close the biggest leaks first. You get a fixed quote before any work starts.
Run
I keep it working month to month and report results in leads and dollars, not a list of tasks.
04 / Services
Four ways I stop the leaks.
Every service is aimed at a leak. Most clients need two or three of them, and the Audit tells us which.
AI Search & SEO
Show up on Google, Google Maps and in ChatGPT and Google's AI answers.
See the service → Leaks 1 & 2 · Found and chosenGoogle Ads Management
Ads that bring in calls and booked jobs, built by someone who managed $6M+ a year in ad spend.
See the service → Leaks 3 & 4 · Answered and followed upLead Response & Follow-Up
Every call and form gets a reply in minutes. No quote goes cold.
See the service → Leak 4 · MeasuredBusiness Automation & Custom Tools
Automations, internal tools and dashboards that cut busywork and show what's working.
See the service →05 / Why Me
I've run lead generation at scale, and built the systems behind it.
Most people do the marketing or the systems. I do both.
For nine years I managed $6M+ a year in Google and Microsoft Ads across roughly 2,000 accounts, the largest Google Ads search book on my team. That's a lot of leads, and I saw every place they could leak.
Along the way I built the automations and processes that helped our team run its full ~$22M ad portfolio: tools to report faster, benchmark every market, size up new ones and help sales close accounts. Nobody asked me to. Several are still in use years after I moved on.
I studied Business Information Technology at Virginia Tech, have been building on the web for over 20 years, and now use AI to build faster than a typical agency. I work with businesses near Atlanta in person and anywhere in the US remotely.
06 / Who It's For
Built for businesses that run on leads.
A good fit if
- New customers reach you by calling, filling out a form or booking online.
- You already spend real money to bring those leads in.
- You suspect some of them slip through, but can't see where.
- You want a fix that's built right and measured in dollars.
Not a fit if
- You're shopping for the cheapest option.
- You don't have a steady flow of leads yet.
- You want an hourly helper for one-off tweaks.
- You're not ready to change how leads get handled.
07 / Questions
Straight answers.
What does Gorman Works do?
Gorman Works is a consultancy in Woodstock, Georgia, near Atlanta, run by Chris Gorman. It helps businesses that run on leads stop losing the leads they already pay for. The work covers four services: AI search optimization and local SEO (showing up on Google, Google Maps, ChatGPT and Google's AI answers), Google Ads management, lead response and follow-up automation (missed-call text back, instant replies, quote follow-up), and business automation with custom internal tools, reporting and dashboards. Every project starts with a fixed quote, and the first step is a free 20-minute Lead Leak Check.
What is a lead leak?
Any point where someone who could have become a customer slips away: they can't find you, they pick someone else, nobody answers fast enough, or nobody follows up. Most businesses have more than one leak and can't see any of them.
What happens on a Lead Leak Check?
Before the call, I look you up the way a customer would. I search for you on Google and Google Maps, ask ChatGPT and Google's AI who they recommend, and send a test inquiry to see how long it takes to hear back. On the 20-minute call I walk you through what I found and roughly what it's costing you. In the last few minutes I tell you how I'd fix it. No pressure either way.
How much does it cost to fix lead leaks?
Every project gets a fixed quote before any work starts, based on what the fix is worth to your business. I never bill by the hour. The Lead Leak Check is free. The Audit is a fixed-price project, and its cost is credited toward the Fix if you go ahead.
How do you get a business recommended by ChatGPT and Google's AI?
AI tools recommend businesses they can find and trust across the web: a complete Google Business Profile, a steady flow of reviews, clear pages that answer real customer questions, and mentions on other sites. I check whether ChatGPT and Google's AI recommend you today, then close the gaps that keep you out of the answer. More on AI search & SEO.
Do you work with businesses outside the Atlanta area?
Yes. I'm based in Woodstock, Georgia, and meet with businesses around Woodstock and Atlanta in person when it helps. Everything else, from SEO and Google Ads to automation and dashboards, works remotely for businesses anywhere in the United States.
08 / Your Next Step
Find your biggest leak in 20 minutes.
Book a free Lead Leak Check. I'll look you up the way your customers do, show you where leads are slipping away, and put a rough number on what it's costing you.
Book a Lead Leak Check →I reply within 1 business day.
Or email chris@gormanworks.com · call 678-361-6105