Projects / Automation & AI
The tools I build.
I get hired to run paid search. Then I build the tools that make the whole team faster. A few of the projects I'm proudest of — most of them still running in production today.
Project 01 / Decision Support & Automation
Nine years of tools my team still runs.
At CINC I managed roughly $22M a year across about 3,000 Google and Microsoft Ads campaigns — the largest individual book on the team. At that scale, the invisible work quietly eats the day: formatting the same reports over and over, estimating a new market from scratch, guessing where it's worth expanding next.
So over my nine years there, I kept building the tools to remove that work. None of it was assigned. It started tiny and compounded into a decision-support suite the team relied on.
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The report-formatting macro
Where it started: a macro that turned a report I ran by hand into one click.
5–10 min → ~1 min · run ~5×/day by a team of 5 -
Report-matic — portfolio-wide
Extended the same idea across the entire portfolio's data, not just one account.
~1 min → ~10 sec -
The Area tool — portfolio-wide metrics
Aggregated the whole client book into average market-volume and cost-per-lead benchmarks, so every new client estimate started from real data instead of a guess.
7 years in daily use -
The Radius tool — a recommendation engine
The Area tool's data turned into recommendations: give it an area or keyword and it estimated performance, computed distances, and surfaced every untargeted neighborhood within 20 miles — finding budget-worthy areas nobody had spotted.
5 years in use — the sales team used it to close accounts
search managed
my book
then down to seconds
still running today
The point isn't any one tool. It's that across nearly a decade I kept finding the manual work and deleting it, while doing the actual job. These tools are still in use at CINC today, after I've moved on. That's the real test of a tool: whether a team still reaches for it when nobody's making them.
Project 02 / Full Web App, Built with AI
ShredMyTown.com
ShredMyTown.com — a 5.6-mile loop, auto-built and ready to ride.
A GPS route planner for Onewheel riders that builds loops, not just point-to-point directions. It color-codes roads by sidewalk, speed, surface, and lanes, saves and shares any route through no-sign-in links, and has a live turn-by-turn "go live" mode with off-route recovery.
I built the whole thing end to end — PHP, JavaScript, and HTML on my own server — working with AI over about 100 iterations. It's live today with hundreds of real rides planned on it.
Why it's here: it's proof I can independently ship a real, GPS-grade web app from nothing, not a demo or a tutorial project. The same way I'd approach a tool for your business.
Project 03 / Everyday Automation
The one-click that gave a team hours back.
It's a tiny program that lives in your bookmarks bar. You click it like any bookmark, but instead of opening a website, it does something on the page you're already looking at.
One of our internal forms got filled out the same way 10 to 20 times a day by a team of five. I wrote a one-click bookmarklet that auto-fills the entire form by targeting the exact fields on the page — turning a repetitive multi-minute chore into a single click.
I used AI to write and refine the JavaScript so it hit the right page elements reliably, every time. Small, unglamorous, and multiplied across a whole team every day — and it's still in use today.
This is the kind of fix I look for first: the quiet, repeated task nobody thinks to question, and the hours it gives back once it's gone.
Let's build something
Got a manual process that's eating your week?
That's exactly what I look for. Tell me what's slowing you down and I'll tell you honestly whether I can help.