Chris Gorman

Solo-built e-commerce apparel brand for underserved lake communities — owning product, store, ads, and analytics end to end. lakelifedesigns.com

• Spotted an underserved niche and created map-shape designs for 250+ lakes, building a Shopify store that peaked around $5K in weekly sales.
• Run Google Ads and Shopping campaigns for the store end to end, from keywords and product feeds to conversion tracking, applying the same ROAS-minded, value-based approach at small-business scale.

Largest individual paid search book on the team, blending strategy, client-facing account management, and tool-building that made the whole team faster.

• Managed $22M in annual ad spend across roughly 3,000 Google and Microsoft Ads campaigns for lead generation (Southeast US real estate) — the largest individual book on the team and a consistent top performer.
• Ran value-based and conversion bidding (Enhanced CPC, target CPA, and conversion-value) as the program default, launching on manual bidding to establish spend, then transitioning to automated bidding.
• Engineered custom value signals on top of platform automation, analyzing lead quality by time of day and bidding toward the leads most likely to convert and hold value — contributing to the program's industry-leading cost-per-lead rather than chasing the cheapest clicks.
• Built decision-support and automation tools still in daily use years later: a market-benchmarking engine, a geo and keyword recommendation tool the sales team used to close accounts, and reporting automation that cut a 5-to-10-minute report to about a minute.
• Used AI to write and refine JavaScript automations, including one-click form-fill tools that cut repetitive 5-to-30-minute tasks to under a click for a team of 10, targeting exact page elements so the scripts ran reliably.
• Learned Google Ads' opaque account-suspension and appeals process in depth, filing hundreds of appeals and using AI to iterate on what actually restored flagged accounts — know-how that maps directly to Google-restricted categories.

• Owned company-wide web analytics: goal and funnel configuration, tracking implementation, and segmented reporting across international sites.
• Led SEO strategy across international sites and managed and optimized PPC campaigns and web content across multiple properties.