Chris Gorman

Largest Google Ads search book on the team, blending strategy, client-facing account management, and tool-building that made the whole team faster.

• Managed $6M+ a year in Google and Microsoft Ads spend across roughly 2,000 accounts for lead generation, the largest Google Ads search book on the team and a top performer by client-touch volume.
• Owned data and reporting for a ~$22M portfolio while personally managing $6M+ a year in ad spend.
• Built a custom scoring model that ranked keywords and markets by search volume and average portfolio cost-per-lead, a decision-support system the team used to pick keywords and predict whether a market would perform.
• Optimized bids through dayparting and device adjustments, concentrating spend on the hours, days, and devices that produced the lowest cost per lead, the program's primary KPI.
• Isolated an ultra-high-demand, low-cost geography into its own campaign after platform guidance failed, freeing budget that had been cannibalized across multiple regions.
• Built decision-support and automation tools still in daily use years later: a market-benchmarking engine, a geo and keyword recommendation tool the sales team used to close accounts, and reporting automation that cut a 5-to-10-minute report to about a minute.
• Used AI to write and refine JavaScript automations, including one-click form-fill tools that cut repetitive 5-to-30-minute tasks to under a click for a team of 10, targeting exact page elements so the scripts ran reliably.
• Learned Google Ads' opaque account suspension and appeals process in depth, filing hundreds of appeals and using AI to iterate on what actually restored flagged accounts, know-how that maps directly to Google-restricted categories.
• Led several client calls a week, addressing concerns directly and making live changes to campaigns based on client feedback.
• Ran training classes for other departments on what our team did, breaking down silos and getting the wider company aligned on our process.

Solo-built e-commerce apparel brand for underserved lake communities, owning product, store, ads, and analytics end to end. lakelifedesigns.com

• Spotted an underserved niche and created map-shape designs for 250+ lakes, building a Shopify store that peaked around $5K in weekly sales.
• Run Google Ads and Shopping campaigns for a Shopify store end to end, from keywords and product feeds to conversion tracking, tuning bids to keep orders profitable at small-business scale.
• Managed paid media across the Google and Facebook (Meta) networks, including Google Shopping, Display, and Remarketing, which drove highly qualified traffic and multiple sales.

• Owned company-wide web analytics: goal and funnel configuration, tracking implementation, and segmented reporting across international sites.
• Built a link-tagging program using Google Analytics query strings (UTM codes) so marketing could attribute every lead back to its exact source campaign and channel.
• Researched the enterprise SEO platform market, made the case for BrightEdge, and rolled it out across the company's international websites as the team's SEO system of record.
• Ran SEO across international sites with BrightEdge, SEMrush, and Ahrefs for rank tracking, competitive analysis, and content optimization.
• Managed and optimized PPC campaigns and web content across multiple international properties.

GPS loop planner for Onewheel riders, built with AI. shredmytown.com  ·  Read the case study

• Designed and built a GPS loop-planning web app in PHP and JavaScript on OpenStreetMap data routed with GraphHopper, with one-click loop generation, editable routes, shareable no-login links, and turn-by-turn navigation with off-route rerouting.
• Implemented Uber's open-source H3 hexagonal grid to match a tile-collecting game's spec exactly and to score routes by unique hexagons covered, turning "more varied routes" into a measurable objective. Built with AI over roughly 100 iterations.